The main objective of article marketing and blogging is to create links to your website. These are referred to as backlinks. When you write an article or update your blog you can include hyperlinks which direct viewers to your website. The more inbound links you can create, the better your search engine page rank will be and the more traffic you will generate as a result.
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It is important that the anchor text of any hyperlinks you create includes keywords that are relevant to the content of your site. This will make them much more likely to be picked up by the search engines. Your page rank will then be determined by the amount of quality backlinks you have pointing to your website. The beauty of backlinks is that they circulate throughout the Internet for months or even years.
Apart from article marketing and blogging, there are a couple of other ways to create some good inbound links to your site. An open directory like DMOZ.org allows you to submit your website under a related category. If your site is accepted, not only will it be listed on DMOZ, but it will also be listed on any other site, such as Google, Yahoo Search, AOL Search, etc., that uses open directory data. Getting your site listed may take some time, but if you are successful it is well worth the wait.
You can also submit your website to social bookmarking sites like Digg, Propeller, Diigo, del.icio.us, and Sphinn to name a few. With these sites you can bookmark your own articles or websites for other members of the community to view, which provides you with some good backlinks and possibly even some additional traffic. However, with some of these social bookmarking websites it is important that you participate in the community so they do not think you are there just to promote your own content; otherwise you might get banned.
Check out socialmarker.com for a list of the top social bookmarking websites.
Creating quality links with the help of the sources I mentioned above can be a very valuable tool for your website. Not only will these methods bring you traffic and get you ranked in the search engines, but they are also free. If you dedicate some time to implementing these methods into your internet marketing campaign, I guarantee you will see some amazing results.
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